Vreugde Beachclub
Beachclub Vreugde Brings California Beach Vibes to Ter Heide
Beachclub Vreugde brings the laid-back, sun-soaked spirit of the California coast to Ter Heide, combining healthy food, sporty activities, and live music into one vibrant destination. This brand is inspired by the carefree energy of the California beach lifestyle, with a strong focus on sustainability and an active, young adult audience.
With core values rooted in Relaxation, Fun, Fitness, and Wellness, the brand concept centers around California Energyand Sustainability. The visual identity features a sun-bleached color palette, energetic typography, and eco-friendly patches as a sustainable alternative to traditional printing.
Patterns inspired by sand, sea, and shells add a natural and contemporary feel, reinforcing a design language that’s as refreshing and dynamic as the beach experience itself.
