Concept Poster – Hong Kong National Art Museum
This poster is a conceptual exploration of how a national art museum in Hong Kong could communicate movement, density, and cultural layering through graphic design. Inspired by the city’s visual overload, fast pace, and constant transformation, the design uses overlapping typography, fluid forms, and shifting color systems to create controlled chaos. Information is present but partially obscured, reflecting how culture in Hong Kong exists in fragments, transitions, and collisions. The poster is not about clarity alone, but about atmosphere capturing the tension between order and excess, tradition and futurism, stability and flux.